Press Room - Profile: Beth Kelly Hatt, Founder

Beth Kelly Hatt established Aquila Tours in Saint John, New Brunswick in 1982 as a seasonal company offering city tours to visitors. The company grew quickly, and in just five years it required full-time management, at which point Beth stopped working as a sales person for a local hotel and began operating Aquila full-time. Aquila joined the National Tour Association in 1988, and Beth was the first from Atlantic Canada to receive her Certified Tour Professional (CTP) designation in 1991 from the National Tour Association. That same year, Beth received the region’s Women Entrepreneurship Award, and in the years that have followed, Beth has been recognized with numerous awards and accolades, including being named one of 25 People to Watch in Atlantic Canada (Progress Magazine, 2006), one of the Top 100 Most Powerful Women in Canada (Woman’s Executive Network and the Richard Ivey School of Business, 2003), an Atlantic Region Finalist for the Ernst & Young Entrepreneur of the Year Award (2002), and one of the Top 50 CEO’s in Atlantic Canada (Atlantic Business Magazine, 2002).

Beth says she learned the Travel Business through the school of hard knocks, and through mentors in the industry, reading, workshops, and seminars through the National Tour Association. Her parents were entrepreneurs, and at the young age of 11, she became an entrepreneur herself, opening a small canteen for the summer, an enterprise which her parents continued and eventually became the village grocery store. Beth refers to herself as a human sponge, absorbing information from books on a range of topics from management and business to motivational and personal development. It is this thirst and passion for learning that has helped her grow as a leader and a mentor.

Beth believes that Aquila’s success is due to her greatest asset, her team of employees, the people she calls her work family. Aquila has been managed on the “team” approach and it has worked. Everyone is involved in company decisions, from growth strategies to budgets, and this has allowed Aquila to climb mountains that could never have been surmounted had it not been for the belief that “together we can accomplish anything”. The work environment and culture established at Aquila is a rare and powerful experience. If managers operate on the physical or material resources of an organization and leaders operate on the spiritual side, Beth Kelly is a true leader, as she has taken hold of the organization by its very soul. Much of her time is spent on mentoring, coaching and succession planning to develop people as leaders, and she is an intuitive teacher with the goal being the team’s advancement, not solely hers. Her blend of compassion, confidence, pride and vision is shared with the team daily. She loves her work and her life, and that is contagious.

In addition to her leadership role with Aquila, Beth is a leader in the tourism industry and business community. She is on the Management Board of Motorcoach Canada, and has held positions on committees with the National Tour Association. She was a Director of the Saint John Board of Trade and continues to sit on the Board of Enterprise Saint John. She also sits on the University of New Brunswick Saint John’s (UNBSJ) Advisory Committee and is a volunteer with Big Brothers/Big Sisters. She was the founding chairperson of Avantage Saint John Advantage, an organization whose strategies are directed to communicate the economic benefits and necessity of supporting a healthy, culturally enriching environment for our growing bilingual population, and she is currently the founding chairperson of the Bay of Fundy Cruise Partnership. An active and innovative visionary, Beth is frequently requested to share her strategies for success as a speaker at events within the tourism industry and business community.

Testimonials

My tour of Saint John, Bay of Fundy, and seeing the Reversing Rapids was topped only by the wonderful Bonnie, our guide. She was a delightful informant, entertainer, and rescuer. (I forgot to watch my clock at Market, and she zipped in, snagged me, and we ran back to the bus... whew, did not miss my ship!) Thanks so much Bonnie, it was a blessing having you as our leader that day.

Marilyn Long Roberts

Cruise Guest

We recently took the Top 10 Tour with Paula as our guide. She was absolutely fantastic! She was energetic, informative, and organized. Best of all, she was so nice and really gave the impression she loves both her job and the Saint John area. She kept everything moving smoothly and filled all the bus riding time with tons of information about the area. We would highly recommend both the tour and especially Paula to anyone!

Jennifer Feehan Peabody

Cruise Guest

We recently took the "Coastal Photography Tour" when we visited Saint John, NB. The tour was very relaxing, and extremely informative. We learned a lot and got to take some amazing photos in some very unique and scenic places. The tour guide, Cindy-Lee Campbell was very professional and quite entertaining as well. She shared a lot of stories mixed with some humour and then sprinkled in all kinds of interesting techniques to apply when taking photos. She was just wonderful!! Thank you for the tour and the hospitality.

Stephen Prasser

Cruise Guest

Jane was our guide for the St. Martins and Bay of Fundy excursion. She is a storehouse of information, humour, and wit. Delightful person. Great tour.

Robert Ray

Cruise Guest